Privacy Policy
Last updated: 27 August 2026
Fred & Ellis operates the website fredandellis.com. This Privacy Policy explains how we collect, use, store and protect personal information when you use our website, and the rights available to you under applicable UK data protection law, including the UK GDPR and the Data Protection Act 2018.
Contact: info@fredandellis.com
1. Who Is Responsible for Your Data
Fred & Ellis is responsible for the personal information processed through this website.
If you have any questions about this Privacy Policy or how your information is handled, you can contact us at:
Email: info@fredandellis.com
2. What Information We Collect
We may collect information that you provide directly to us, as well as certain information collected automatically when you use the website.
2.1 Information You Provide Directly
Newsletter subscriptions
If you subscribe to our newsletter, we may collect your email address and, where provided, your name.
We use this information to send newsletters, guides, reviews, updates and other content that you have requested.
Lawful basis: Consent.
You can withdraw your consent and unsubscribe from marketing communications at any time using the unsubscribe option included in our emails.
Contact enquiries
If you contact us through our website, we may collect your name, email address and any information you choose to include in your message.
We use this information to respond to your enquiry and communicate with you about it.
Lawful basis: Legitimate interests, where necessary to respond to and manage enquiries.
2.2 Information Collected Automatically
When you use Fred & Ellis, certain information may be collected automatically through cookies and similar technologies.
This may include information such as:
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pages visited;
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approximate geographical location;
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device type;
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browser type;
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operating system;
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referring website;
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interactions with the website; and
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information about how you use the site.
Some of these technologies are non-essential and are only used where you have provided the appropriate consent through our cookie consent system.
3. Google Analytics
We use Google Analytics 4 (GA4) to understand how visitors use Fred & Ellis and to help us improve the website and its content.
Depending on your consent preferences, Google Analytics may collect information such as pages viewed, approximate location, device and browser information and interactions with the website.
We use this information for website analytics and performance measurement.
Non-essential analytics technologies are used only where the appropriate consent has been provided through our cookie consent mechanism.
Google states that Analytics does not log or store individual IP addresses for users in the UK, although it may derive coarse geographical information such as city, region and country.
You can review or change your cookie preferences using the privacy controls provided on the website.
4. Google Search Console
We use Google Search Console to understand how Fred & Ellis appears in Google Search, including the search queries and search performance associated with our website.
Search Console provides information about search performance to the website owner. We do not use Search Console as a means of directly collecting personal information from visitors.
5. Cookies and Similar Technologies
Fred & Ellis uses cookies and similar technologies for website functionality, security, analytics and, where permitted, marketing or performance measurement.
These may include:
Essential cookies
Cookies necessary for the operation, security and functionality of the website, including cookies used by the Wix platform.
Analytics cookies
Technologies used to understand website usage and performance, including Google Analytics.
Marketing or tracking technologies
Technologies that may be used to measure marketing activity or interactions with third-party platforms
Consent cookies
Technologies used to remember your cookie and privacy preferences.
Non-essential cookies and tracking technologies are not used unless the appropriate consent has been obtained.
You can accept, reject or change your preferences at any time using the privacy controls provided on the website.
You can also manage cookies through your browser settings. Blocking certain cookies may affect some website functionality.
The ICO requires websites to explain what non-essential cookies do and obtain appropriate consent before using them.
7. Affiliate Links
Fred & Ellis participates in affiliate programmes, including:
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Amazon Associates; and
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other affiliate programmes that may be added from time to time.
Affiliate links may contain tracking information that allows the relevant affiliate network or retailer to attribute a purchase or referral to Fred & Ellis.
Where applicable, third-party companies may place cookies or use similar technologies when you follow an affiliate link. Their use of information is governed by their own privacy policies and terms.
Affiliate relationships are disclosed separately through our Affiliate Disclosure.
8. How We Share Information
We do not sell your personal information.
We may share personal information with third parties where necessary to operate the website, provide services, comply with legal obligations or where you have provided consent.
These may include:
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Website and hosting providers
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Wix, which provides website hosting, infrastructure and related website services.
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Analytics and technology providers
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Services such as Google Analytics, where applicable and subject to the relevant consent requirements.
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Email service providers
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Where we use a third-party service to manage newsletter subscriptions and send emails, that provider may process your name and/or email address on our behalf.
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Affiliate networks and retailers
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Where you interact with affiliate links, relevant information may be processed by the applicable affiliate network or retailer for attribution, reporting and commission purposes.
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Regulatory and legal authorities
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Where disclosure is required by law, legal process or to protect our rights, website or users.
9. International Data Transfers
Some of the third-party services we use may process personal information outside the UK.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is made in accordance with applicable UK data protection law.
The safeguards used may include an applicable adequacy decision or appropriate contractual safeguards, depending on the service and circumstances.
10. How Long We Keep Information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, taking account of legal, accounting and operational requirements.
Our current retention periods include:
Newsletter information
Until you unsubscribe or we no longer require the information for the relevant purpose.
Contact enquiries
Normally up to 12 months after the enquiry has been resolved, unless there is a legitimate reason to retain the information for longer.
Analytics information
Analytics retention periods are configured within the relevant analytics service and may be subject to the provider's default or selected retention settings.
Cookie consent information
Consent records are retained for an appropriate period so that we can demonstrate and manage your consent preferences.
We may retain information for longer where necessary to comply with legal obligations, resolve disputes or establish, exercise or defend legal claims.
11. Your Data Protection Rights
Depending on the circumstances, you have rights under UK data protection law including the right to:
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Access the personal information we hold about you.
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Correct inaccurate or incomplete information.
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Erase your personal information in certain circumstances.
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Restrict processing in certain circumstances.
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Object to certain processing, including processing based on legitimate interests.
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Withdraw consent where processing is based on your consent.
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Data portability in circumstances where the right applies.
To exercise your rights, contact us at:
We will normally respond to a valid data protection request within one month, although this period may be extended where permitted by law for complex or multiple requests.
12. Complaints
If you have concerns about how we handle your personal information, please contact us first so that we can try to resolve the issue.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.
Information Commissioner's Office
Website: ico.org.uk
Telephone: 0303 123 1113
13. Children's Privacy
Fred & Ellis is not directed specifically at children.
We do not knowingly collect personal information from children where such collection is not appropriate.
If you believe that a child has provided personal information to us, please contact us and we will take appropriate steps to investigate and delete the information where required.
14. Third-Party Websites
Fred & Ellis contains links to third-party websites, including manufacturers, retailers, affiliate partners and other external websites.
We are not responsible for the privacy practices, security or content of those websites.
When you leave Fred & Ellis, you should review the privacy policy of the relevant third party to understand how it handles your information.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to the website, services we use, the information we collect or applicable legal requirements.
The latest version will always be published on this page with the date it was last updated.
Where a significant change materially affects how we use personal information, we will take appropriate steps to bring the change to your attention.
16. Contact
If you have any questions about this Privacy Policy or how Fred & Ellis handles personal information, please contact:
Email: info@fredandellis.com
Website: fredandellis.com